"We wanted something that would really stick out -- that would make you take notice. So with all these big buildings around, what better way than this sudden empty space? And by doing the ceiling in glass block we were able to get an effect much like the fused sand at the real ground zero (in Alamogordo, New Mexico). Building, building, building, and then -- boom! -- nothing. We were quite pleased."

--Hans Goodman, designer of the first Ground Zero
 

In 1986, Nuke launched its chain of Ground Zero stores with the very first Ground Zero, in Milwaukee. From its startling below-ground design to its radical interior (both by award-winning architect Hans Goodman), Ground Zero made it amply clear that it intended to be far more than your average sporting goods store.

Indeed, with exhibits from Nuke's extensive collection of sports memorabilia and an unparalleled selection of Nuke shoes, clothing, and equipment, Ground Zero was part museum, part store, and a complete success: by 1988, Ground Zero had become Milwaukee's #1 tourist attraction!

Since then, Ground Zeros have mushroomed around the globe. With 27 stores in the U.S. and Canada, plus more than a dozen overseas, Ground Zero is symbolic of Nuke's commitment to provide more for your athletic dollar.

   
 
   
 

CHANGING THE FACE OF ATHLETICS

For the complete line of Nuke sporting goods and radioActivewear, be sure to visit the Ground Zero in your area, or stop in at any Sweatshop athletic store nationwide. Or see our online catalog.

 
 
   
 
Copyright 2001, Ken Crawford and NUKE, All Rights Reserved.